Bodega’s sharply curated offerings and expertise in streetwear has made it a bit of a retail institution in Boston and far beyond. Testing the water in one of the planet’s most dynamic and challenging markets, owners Jay Gordon and Oliver Mak decided to boost Bodega’s presence with a temporary retail space in Tokyo. Japan isn’t completely alien to Bodega as the brand’s very own clothing line is already available there. Its Japanese distributor put the Massachusetts-based store in touch with and a, a local retailer with a sizeable network of shops nationwide, and the result is the Bodega and A pop-up store. Gordon and Mak opted for and A’s store in Shibuya as they consider it one of the most fascinating shopping areas on the planet.
The concept of the Bodega and a pop-up store is a very clear nod to the store in Boston and mimicks the aesthetic of an american convenience store. So, what’s on the shelves? Bodega’s s/s 2014 collection takes central stage, but is supplemented by exclusive pieces from a variety of compatible brands such as C.E., Nonnative, Champion Japan, Saucony, and a capsule collection from Deluxe. As said, by opening the Bodega and a pop-up store Gordon and Mak are dipping a toe in Japan’s retail pool and it may eventually lead to a permanent presence in what is widely considered the world’s undisputed retail capital.