Royal Ceramica stand by Paolo Cesaretti, Dubai – UAE

April 9th, 2014 by retail design blog

This is the reworking of a previous stand design presented at Cersaie 2013. According to the different context and market, the stand’s general atmosphere switches from the “East meets West”
concept characterizing Cersaie to a new all-white vibrant elegancy. Here transparent, sophisticated, bright are the keywords underlining the design.

The same honeycomb wall patterning of Cersaie here becomes a needle work mate with oblique slabs made of bleached oak. The contrast creates that kind of attracting feature that makes Royal Ceramica booth standing among the surrounding installations. Further, the geometric play created by these oblique lines gives to the internal and external walls a different and dynamic perception.

The exhibit of the nineteen marbellous models is the focus of the central area of the stand. The visitors can browse among look-a-like blocks of marble of different sizes in a landscape of volumes that contradict and complement each other. The blocks are placed on “floating” platforms adding an intriguing element to the whole composition. As usual for Royal Ceramica’s stands the central courtyard is surrounded by a welcoming lounge area complemented with appropriate and refined custom made furniture.

Designer: Paolo Cesaretti
Assistant designer: Kostantia Manthou with Michela Pinna
Visual design: Claudia Astarita
Photographer: Giulio Asso – Verdekiwi photography









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