A.R.E. Awards – Visual Presentation – Visual Presentation Award
Contributing to a visual presentation evocative of a vintage motorcycle garage are vintage props, including oil cans, a Triumph motorcycle near the entrance, and fully outfitted articulated forms add. Large-format imagery enhances the ambiance. A printed wood tabletop and chrome diamond plate metal riser highlight the bike. The prop materials reinforce the character: chrome, powder-coated and distressed metal finishes, distressed wood, and distressed leather. All support each of the brand segments and create a rich brand experience, culture and authenticity that inspire customers’ desire to belong.
Architect/Project Management/Visual Design: RGLA Solutions, Inc., Chicago, IL.
Design/Retailer: Barbour Inc,, Simonside, South Shields, . UK
In-Store Graphics: Vision Integrated Graphics, Chicago, IL.