Belkin stand by Catalyst at 2012 CES, Las Vegas – Nevada

April 10th, 2014 by retail design blog

Belkin approached Catalyst for their 2012 CES exhibit in order to introduce the new Belkin brand to the consumer electronics industry and unveil their new logo in a 30 by 70 foot space. Belkin also wanted a showroom for their innovative home, office, mobile, and automotive products. Catalyst created an engaging, vignette approach to displaying and demonstrating Belkin products in a realistic and familiar environment.

LED backlit belkin logos were produced on white opaque fabric creating a subtle yet visible white on white logo treatment. Given the mass of the structure, this created a a subtle, yet dynamic way for Catalyst and Belkin to introduce the new Belkin brand.

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