Belkin approached Catalyst for their 2012 CES exhibit in order to introduce the new Belkin brand to the consumer electronics industry and unveil their new logo in a 30 by 70 foot space. Belkin also wanted a showroom for their innovative home, office, mobile, and automotive products. Catalyst created an engaging, vignette approach to displaying and demonstrating Belkin products in a realistic and familiar environment.
LED backlit belkin logos were produced on white opaque fabric creating a subtle yet visible white on white logo treatment. Given the mass of the structure, this created a a subtle, yet dynamic way for Catalyst and Belkin to introduce the new Belkin brand.