Belkin stand by Catalyst at 2012 CES, Las Vegas – Nevada

April 10th, 2014 by retail design blog

Belkin approached Catalyst for their 2012 CES exhibit in order to introduce the new Belkin brand to the consumer electronics industry and unveil their new logo in a 30 by 70 foot space. Belkin also wanted a showroom for their innovative home, office, mobile, and automotive products. Catalyst created an engaging, vignette approach to displaying and demonstrating Belkin products in a realistic and familiar environment.

LED backlit belkin logos were produced on white opaque fabric creating a subtle yet visible white on white logo treatment. Given the mass of the structure, this created a a subtle, yet dynamic way for Catalyst and Belkin to introduce the new Belkin brand.




Bread & Butter Berlin 2014 Winter – SILVIAN HEACH
Arav Fashion was formed in 2002 with the Silvian Heach project, the fruit of...
North Kaffe branding by Craig Pinto
With the development of the visuals, I tried to keep everything “Danish”. Th...
Bradley Element watch by Eone
One ball runs in a track around the edge of the case, while another runs aro...
Salt Restaurant, Bar & Grill by Choreography of Spaces, Bangalore - India
Subtle carving/mouldings done for the table bases make the furniture more et...

Leave a Reply