Uniform Wares 100 Series Watch

April 10th, 2014 by retail design blog

Uniform Wares’ celebrated 100 Collection was the company’s first wristwatch design and is the cornerstone from which Uniform Wares began. In the company’s four-year history, the 100 Collection has developed from the original 101 Series (above) to the current 104 Series. Each new Series has seen the collection evolve to its current design, which has come to represent the brand’s signature minimalism.

The uncluttered, straightforward design of the 100 Collection is inspired by the simplicity and industrial, utilitarian functionality of mid-century factory wall clocks made by British manufacturers such as Smiths Sectric, Gent of Leicester and the G.P.O. (General Post Office).

Patrick Bek, Founder of Uniform Wares, explains, “Whilst designing the 101 Series wristwatch I was working at a furniture manufacturer in West London. The factory floor and warehouse walls were home to synced slave clocks that were robust and purposeful. They had been designed to be seen from a distance with incredible linear clarity. These clocks had a significant influence on our first collection.”

The first collection of watches was released in two striking colorways, both produced using 7000 Series aluminium. Anodized one-part cases, screen-printed dials and polyurethane rubber straps ensured that the two-color palette was not interrupted by material finish; one color block to wear, the other to tell time. The 100 Collection has matured since its initial release in 2009. The most recent incarnation, the 104 Series, includes a Swiss-made, 5-jewel Ronda movement, 2-part fully repairable casing and applied baton dial work.






http://design-milk.com/uniform-wares-100-watch/7-uniform-wares-100-watch-closeup-black/

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