Pepe Jeans London International Line Opening by Pelonio, Madrid – Spain

April 13th, 2014 by retail design blog

The International Line Opening for the jeans brand Pepe Jeans London has, once more, been developed by Pelonio. The place where the project has taken place has again been the Matadero of Madrid, this time in a new space with different characteristics and dimensions. Four halls have been constructed for each of the different lines presented: denim, men, women, junior & kids. The structure of this spaces has been constructed with scaffolding, the closure is poli carbonate with different levels of transparency.

The entrance to the halls is done through a plastic curtain in strips, all go to a central stage in which a metallic articulated geodesic dome is used to expose the new line of jeans. The collections are exposed on wooden modular pieces, poli carbonate and steel tube, giving a coherence with color and texture which integrate perfectly with the space in which the event has taken place.

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