Nike football-only store, Rio de Janeiro – Brazil

April 19th, 2014 by retail design blog

Coinciding with this year’s World Cup, Nike has opened its first football-only store in Rio de Janeiro’s Copacabana district. Celebrating the sporting heavyweight’s heritage with Brasilian football, the three-story outpost is outfitted in the Brazilian national team’s colors while Carioca graffiti artist Mateu Velassco’s compelling illustrations take on the distressed brick walls.

Elsewhere, Nike pays tribute to the country’s football culture with a special section displaying the iconic Nike Tiempo 94 — worn by the likes of Ronaldo and Ronaldinho – while a bevy of football apparel, equipment and sportswear are also on offer, including match-day kits. A synthetic turf pitch and goal posts allow visitors to test out boots , including the Nike Magista boot – Nike’s first Flyknit football boot. Cast your eyes over images of the immersive retail outlet here and check it out for yourself if in the Copacabana area.





http://hypebeast.com/2014/4/nike-opens-first-football-only-store-in-brasil

aquaMART sanitary showroom by FLÓ Architects, Budapest
The leading idea of designing was to create a decent, elegant space which is...
LaCucina restaurant by Archiplan Studio, Mantova - Italy
LaCucina restaurant by Archiplan Studio, Mantova - Italy
Nike pop-up showroom by Maggie Peng & Albert Tien, Beijing
The simplicity and scale of the three top and bottom plinths serve as a monu...
Hat Club SoHo shop by theUPstudio, New York
By housing the merchandise in 420 modular boxes, the shop can evolve as need...

One thought on “Nike football-only store, Rio de Janeiro – Brazil

Leave a Reply