Nike football-only store, Rio de Janeiro – Brazil

April 19th, 2014 by retail design blog

Coinciding with this year’s World Cup, Nike has opened its first football-only store in Rio de Janeiro’s Copacabana district. Celebrating the sporting heavyweight’s heritage with Brasilian football, the three-story outpost is outfitted in the Brazilian national team’s colors while Carioca graffiti artist Mateu Velassco’s compelling illustrations take on the distressed brick walls.

Elsewhere, Nike pays tribute to the country’s football culture with a special section displaying the iconic Nike Tiempo 94 — worn by the likes of Ronaldo and Ronaldinho – while a bevy of football apparel, equipment and sportswear are also on offer, including match-day kits. A synthetic turf pitch and goal posts allow visitors to test out boots , including the Nike Magista boot – Nike’s first Flyknit football boot. Cast your eyes over images of the immersive retail outlet here and check it out for yourself if in the Copacabana area.





http://hypebeast.com/2014/4/nike-opens-first-football-only-store-in-brasil

Adashot contact lens store by Miss Lee Design, Tel Aviv
The project is an interior design for a concept store, the first one the an...
Joe Fresh flagship store by Burdifilek, New York
To protect the space, no fittings were drilled to attach to the floors, ceil...
Harpf drink shop by raumstory and monovolume, Bruneck - Italy
Front and rear of the store are separated by different styles. This means th...
House of Naive Concept Store by G.Natkevicius and Partners, Vilnius - Lithuania
The design was created by legendary lithuanian architect studio G.Natkeviciu...

One thought on “Nike football-only store, Rio de Janeiro – Brazil

Leave a Reply