O2 Marketplace flagship store by hartmannvonsiebenthal, Munich

April 26th, 2014 by retail design blog

The Marketplace concept heralds the next generation of O2 shops and transforms them into modern markets. Here, approaching the customer emotionally through customer experiences stands in the foreground. The objective is a special sustainable shopping experience, implemented in central branch stores throughout Germany including the flagship store in Munich.

Proximity to the customer and straightforward support. For this, we designed a spacious, welcoming spatial concept, arranged along the offerings for home use and on the go. Individually designed areas and surfaces in the branch stores set the scene while incorporating the respective region in a mixture of Tape Art and environment.

Entertainment and interaction, where they assist service and information. An overarching media concept synchronizes entertainment formats, independent perusal of product information and edited Pushed News.

Designed by hartmannvonsiebenthal













Dover Street Market by Rei Kawakubo, London
Dover Street Market is a retail space divided over six distinctive floors pa...
Neil Barrett Shop in Shop by Zaha Hadid Architects, Seoul and Hong Kong
The ‘Shop in Shop’ concept for Neil Barrett is based on a singular, cohesive...
Acne Store by Max Lamb, Stockholm - Sweden
Swedish fashion house Acne expand their retail presence with the launch of a...
Restaurant Patagona at Tierpark Berlin by Kitzig Interior Design, Berlin - Germa...
The worldwide largest Marché Mövenpick restaurant is designed as a colourful...

Leave a Reply

Your email address will not be published. Required fields are marked *