Ephemeral installation and window display at the Nudie Jeans Concept Store in Barcelona. The main element used for the display is recycled cardboard, the same one used to carry and store Nudie jeans.
“YOUR JEANS GO WHERE YOU GO.
THEY LIVE YOUR LIFESTYLE.
THEY GET ABRASIONS AND SCARS.
AND THEY BLEED.
JUST LIKE YOU.”
The rips and creases come to life. Each window displays a distinct pair of jean, of real costumers, which explains a different story, its own story. Every piece of cardboard is cut and assembled by hand, one by one, making all of them unique.
Designed by Susana Piquer / colapso
Pictures by Maud-Sophie