Tuborg beer’s Amber brand identity by OPEN

April 28th, 2014 by retail design blog

We recently finished work on a new commission for a total revamp of Tuborg beer’s Amber brand identity. Our task was especially interesting as this product is considered mainstream in Europe yet is aimed at a higher quality beer consumer in Israel. This gave birth to the creation of a design that offers sophistication and uniqueness through incorporation of detailed infographics, bold colors and a dialogue between the Vintage and the Modern, which is set at appealing to a creative and intelligent consumer by offering him a “Rich taste for the experienced”. This projects signifies an important achievement for us as we’ve tackled the introduction of an international brand into the israeli sphere for the first time.

Designed by OPEN
















































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