Carhartt W.I.P. store by Andrea Caputo, Berlin – Germany

May 3rd, 2014 by retail design blog

The retail mix at the newly opened Bikini Berlin mall is a meticulously balanced affair, catering to a young urban demographic with an advanced sense of all aspects of lifestyle. As a contemporary brand Carhartt W.I.P. is a perfect match and it isn’t very surprising they’ve opened a second outlet in the city on the premises. Situated on the first floor, the store occupies a unit of 172 sqm. [1,851 sq.ft.] and features an interior design by Andrea Caputo.

The Milan-based architect has collaborated on a number of other Carhartt W.I.P. stores, and very similarly the setting is clean and simple, and crafted from low-key materials that ooze a distinct contemporary vibe. Next to matching fixtures and displays, the store is furnished with two military-inspired arm chairs by dutch designer Piet Hein Eek. The new Carhartt W.I.P. store carries the brand’s full range of men’s and women’s apparel, bags and accessories.





http://superfuture.com/supernews/berlin-carhartt-w-i-p-store-opening

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