Deutsche Telekom stand at Medica 2011 by hartmannvonsiebenthal, Düsseldorf

May 5th, 2014 by retail design blog

Deutsche Telekom sets itself apart as one of the great players for the healthcare market of the future. We developed a concept for an adequate presence at the major trade fairs, which established Telekom as a systems service provider for all those involved in the healthcare sector. Complex solutions, innovative products, new services. Sure! But others have that too…

Representing unique expertise across the full breadth of the healthcare sector is a matter of perspective. The communication concept for Medica 2012 brings out the different views present within the healthcare complex. Role models make solutions and their relationships accessible in short, true-to-life graphic-novel stories, from the presentation levels to the features and interfaces of concrete products and applications.

A view model as a architectural design principle: Prismwalls positioned centrally in the stand area unveils – depending on the respective position – a view of different subjects, symbols for the different participants in the healthcare sector. At the core of the exhibition presence: Key issues from the perspective of Telekom in a moderated presentation situation.

Designed by hartmannvonsiebenthal

Inaugure Hospitality Group headquarters by YLAB arquitectos, Barcelona - Spain
Our starting point came from an organic development of the distribution with...
Meat West restaurant by Framework Studio, Amsterdam - Netherlands
The in-line disposition of the tables reminds of the wagons along the rails....
LIQUE restaurant by YoDezeen, Sunny Isles Beach - Florida
The restaurant fronts a bay and it is possible to get right to the summer pa...
Sauspiel office by IFUB*, Berlin - Germany
For their new home, the Sauspiel GmbH made a find in the district of Neuköll...

Leave a Reply

Your email address will not be published. Required fields are marked *