Deutsche Telekom sets itself apart as one of the great players for the healthcare market of the future. We developed a concept for an adequate presence at the major trade fairs, which established Telekom as a systems service provider for all those involved in the healthcare sector. Complex solutions, innovative products, new services. Sure! But others have that too…

Representing unique expertise across the full breadth of the healthcare sector is a matter of perspective. The communication concept for Medica 2012 brings out the different views present within the healthcare complex. Role models make solutions and their relationships accessible in short, true-to-life graphic-novel stories, from the presentation levels to the features and interfaces of concrete products and applications.

A view model as a architectural design principle: Prismwalls positioned centrally in the stand area unveils – depending on the respective position – a view of different subjects, symbols for the different participants in the healthcare sector. At the core of the exhibition presence: Key issues from the perspective of Telekom in a moderated presentation situation.

Designed by hartmannvonsiebenthal