Hamburg is the cradle of Chanel’s creative director Karl Lagerfeld. The boutique of the French fashion house recently relocated to more expansive and certainly fancier downtown premises. The boutique occupies 327 sqm. [3,520 sq.ft.] on the ground floor of Bürgermeisterhaus, an imposing, early 20th-century building which was originally home to one of the city’s many trading companies. The store interior is designed by new york-based architect Peter Marino, and is modeled after Coco Chanel’s swanky apartment in the French capital.
Featuring a sumptuous and sophisticated palette in soft tones, paneled walls are paired with shiny marble floors. Displays and cabinets have been made from dark wood and glass, while the brand’s signature tweed fabric has been used to clad sofas and create carpets. The new Chanel store carries select pieces of the ready-to-wear collection, in addition to bags, shoes, jewellery + watches and sunglasses. The store opening party pulled no less than 300 guests and was pretty much a who’s who of Hamburg’s upper crust and high-profile individuals.