AstraZeneca by hartmannvonsiebenthal, Berlin – Germany

May 10th, 2014 by retail design blog

‘Boarding completed, ready for take-off’ – immediately, the choice of the event location gave the guests of AstraZeneca’s convention, a feel of dynamic upswing. For two days, the legendary airport terminal of Berlin-Tempelhof, became the stage for a both impressive and inspiring motivation program illustrating to the pharmaceutical company’s managers and staff, the upcoming company development: “the only way is up“.

All show elements and actions – ranging from a 360 degree presentation and spaceship workshop to bike tour, life painting and flashmob, to the evening highlight, a performance by the band Sportfreunde Stiller – aimed at energizing the participants and making them part of a development that will lead AstraZeneca to new successes.

Designed by hartmannvonsiebenthal






































Bread & Butter Berlin 2012 – BRITISH KNIGHTS
Bread & Butter Berlin 2012 – BRITISH KNIGHTS
Under Armour installation by HUSH, Shanghai - China
Fueling Under Armour’s presence in the Chinese market, the sensory-challengi...
Light + Building 2014 Frankfurt – Delta Light
Light + Building 2014 Frankfurt – Delta Light
Guide to Computing by Studio INK & Docubyte
Since many of the machines predate modern color photography, ‘Guide to Compu...

Leave a Reply

Your email address will not be published. Required fields are marked *