EYEWEAR STORES! Optical shop by Arketipo Design, Rovigo – Italy

May 14th, 2014 by retail design blog

The project of a well delineated space envelope as a “fence” with a simple, but effective exposure perimeter of illuminated shelves has become an opportunity to insert emotional and spectacular aspects that balance the spatial harmony. With this aim, two pillars were camouflaged and transformed into exhibitors with unusual plastic shapes by forming at the centre of the premise a new “landscape” of organic wrapping shapes that blend into one with the ceiling.

Innocent light “halos”, distributed in the false ceiling, enhance the charm of the store. From the outside, construction of strange empty and filled spatial relationships with metal slabs of virtuous lines, allow the eye to penetrate through, satisfy curiosity, and invite potential customers to enter the shop.

Designed by Arketipo Design














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