Jigsaw approached Dalziel and Pow with the brief to create a new concept store – the Duke Street Emporium. The flagship store, located on Duke Street in North Mayfair, features a multi-brand shop-in-shop from The Shop at Bluebird (the Group’s fashion and lifestyle boutique on King’s Road), a full representation of Jigsaw’s women’s, men’s and junior ranges, as well as an in-store cafe operated by Fernandez and Wells, alongside art installations created by emerging artists.
The store occupies the ground and basement floors of a refurbished Queen Anne building, situated 50 yards from Oxford Street. The design embraces the existing brick-lined architecture, offset against a textural monochrome box where the character of the brand is expressed through found furniture and commissioned artwork. The total experience is unique and distinctive for the Jigsaw Group, more than just a store but a destination in the heart of the West End. Dalziel and Pow have worked on the branding, identity design, packaging, print collateral, 3D and 2D signage, and the environmental graphics.