Calligaris stand at Salone Del Mobile 2014 by Nascent Design, Milan

May 23rd, 2014 by retail design blog

The decomposition and stratification of shapes is the inspiring concept of Calligaris’ expository 1,000 square metres tradeshow stand at the Salone Del Mobile 2014.

The stand is characterized by white structures that frame the differing heights and surfaces in distinctive habitats. A fluid, dynamic and high-impact space, in which weightless fabrics and soft illumination circumscribe every ambient to suggest the proportions and atmospheres of an intimate home. The scene gives absolute prominence to the product, where also the new designs are decomposed into precise levels outlined by luminous touches, while red lighting reveals the central zone as a reception area and business lounge.

Architecture and sensations blend together in symmetry, permeating the whole space, holding the interest of the visitor through the discovery of new objects and combinations that perfectly synthesise Calligaris’ sense of balance and harmony.

Designed by Nascent Design
















Uros installation by Grimanesa Amorós, New York
Tribeca ISSEY MIYAKE is proud to present Uros, a lighting sculpture installa...
Centor Showroom by exexe, Warsaw - Poland
Designed by exexe Centor’s Showroom in Warsaw is a multifunctional space act...
Timberland Specialty Store by Timberland Global Creative Services & LODA Des...
Timberland has replanted roots in McLean, VA and wrung in the Holiday season...
Ditre Italia Flagship store by Daniele Lo Scalzo Moscheri, Milan - Italy
The products are displayed in cosy, private environments, each dedicated to ...

Leave a Reply