Calligaris stand at Salone Del Mobile 2014 by Nascent Design, Milan

May 23rd, 2014 by retail design blog

The decomposition and stratification of shapes is the inspiring concept of Calligaris’ expository 1,000 square metres tradeshow stand at the Salone Del Mobile 2014.

The stand is characterized by white structures that frame the differing heights and surfaces in distinctive habitats. A fluid, dynamic and high-impact space, in which weightless fabrics and soft illumination circumscribe every ambient to suggest the proportions and atmospheres of an intimate home. The scene gives absolute prominence to the product, where also the new designs are decomposed into precise levels outlined by luminous touches, while red lighting reveals the central zone as a reception area and business lounge.

Architecture and sensations blend together in symmetry, permeating the whole space, holding the interest of the visitor through the discovery of new objects and combinations that perfectly synthesise Calligaris’ sense of balance and harmony.

Designed by Nascent Design

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