Delicius pasticceria by VOIGER, Osaka – Japan

May 28th, 2014 by retail design blog

Located in front area of central gate of JR Osaka station, Delicius Osaka branch was designed with full of its brand concept and owner’s wish. We took advantage of the small space with only 25 sq.m. to represent the brand simply but strongly.

The owner is especially good at apple cakes, and he use “Apple” for the name and logo as a symbol of his shop. He also draw “three apple trees” on the wall of its main shop in Minou (northern area in Osaka) by himself, wishing grow the shop altogether with the trees step by step, wholeheartedly.

Based on the meaning of “Apple” for this brand, we designed the Osaka shop looks as a cake box fully packed with “Delicius”; set abstract apple trees on the back and front walls, hanged eye-catching apples which is logo design of the brand from the ceiling to express radiation of the owner’s whole heart that provides perfect cakes for customers.

Designed by VOIGER
Photography by Seiryo Yamada

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