Animals Unleashed. VAVE Studio designed five showcases for Volkswagen at AutoChina 2014 in Beijing. For five different theme worlds VAVE created five creative windows that telling a common story. All topics are presented in the style of the artistic and exclusive shopping windows, which are inspired by Beijing’s shopping district “Sanlitun“.
Anthropomorphic animal characters are acting as storytellers and take the visitors on a journey through the diversity of the Volkswagen brand: “Beetle Turbo”, “connectivity”, “Child Safety”, “Volkswagen Lifestyle”, “Volkswagen Genuine Accessories“.
All animals are driven by emotions – addressed to the emotion of the people. Some of them are serious, some others not. Some are very cool and smart while others are energetic and emotional. All are taking care of what they love and what is valuable.
Creative Agency: VAVE GmbH
Lead Agency: Ce+Co GmbH
Photography by VAVE GmbH