Carestream stand at RSNA 2013 by Catalyst, Chicago – Illinois

June 1st, 2014 by retail design blog

Carestream wanted to use the 2013 RSNA annual conference as a key platform to affirm their position as a vital digital competitor. Catalyst designed and constructed a well-rounded tradeshow marketing program aimed at reaching medical professionals. Strategic pre- and post-show PR and social media outreach were part of the mix, along with arching out beyond the conference to impact those not attending complemented the physical exhibit.

Catalyst designed these demonstration areas to showcase Carestream products in a hospital-like atmosphere. Carestream is leading the industry in the transition from printed images to an all digital process. Large printed graphic walls demonstrate Carestream’s forward-thinking product and brand.

Attendees utilize the show to be educated on the latest trends and newest products in the healthcare industry. Knowing this, Carestream and Catalyst used earned, social, and paid media to reach their audience and deliver a comprehensive educational message. They promoted a strong presence across social properties, Facebook, Twitter, LinkedIn, YouTube and their blog, Everything Rad.

Bread & Butter Berlin 2013 Summer – CAMPUS
Since June 2012, CAMPUS officially trades under the name CAMPUS GmbH, an ind...
Bread & Butter Berlin 2014 Winter – SPIEWAK
Bread & Butter Berlin 2014 Winter – SPIEWAK
Euroshop Düsseldorf 2014 - Mosa
A company with 130 years of experience, Royal Mosa is a world-leading tile s...
Frozen by a Thousand Blessings store by Kalliopi Vakras Architects, Melbourne
The design response involves a simple palette of materials which allows the ...

Leave a Reply

Your email address will not be published. Required fields are marked *