ACADEMIC LIFE, the retail shop which sells framed arts and stationery products, was opened in Daikanyama area in Tokyo, Japan on October 30th, 2009. The shop was founded to rediscover the value of arts and bring that closer to our lives. Every art you find in it has its own story and fires up your intellectual curiosity. Artists’ identity, imagination, or episodes behind their works broaden your perspective and what is more make yourself want to become an artist.
The shop was designed by Japanese interior designer, Ichiro Nishiwaki. The facade and interior design of the shop is dedicated to enhance both daytime and nighttime visibility, taking advantage of its structure. In order to clarify symbolic character of framed arts and the shop frameworks, LEDs are arranged as lines on floors and walls.
The LED lines on the floor, which have carpet-like patterns, gives ever-changing impression to the customers when its patterns are reflected on mirror finished surfaces of display stands. Every material is uniformed in black color but only the entrance gate is constructed in rose pink that expresses more visibility and higher fashionability.
Designed by Ichiro Nishiwaki
Photography by Nacása & Partners Inc.