The Perfectionist’s Café design by Afroditi Krassa, Heathrow T2 – UK

June 10th, 2014 by retail design blog

Afroditi Krassa’s design concept for The Perfectionists’ Café is taken from the menu itself -Modern British signature dishes of the 1960s and 1970s that distinguish Great Britain from the rest of Europe-and a celebration of travel in that era. To drive the design language, AfroditiKrassa looked for inspiration in iconic movie and TV references such as Mad Men and Catch Me If You Can. Inspiration was also drawn from influential furniture and interior designer Verner Panton, and the colourful, humorous and ironic work of American graphic designer Saul Bass, who created the branding for various airlines in those decades.



The interior design is a nod to an era in which part of the Modern British identity is anchored and looked upon with great nostalgia. Classic and warm with a touch of wit and irony, it takes its essence from within the glamorous world of travelling in the 1960s and is inspired by the timeless elegance of the 60s and 70s. The front of the restaurant is quick and dynamic, combining high sittings, loose flexible tables and hard surfaces such as tiles and marble.



The finishes are warmer and softer. Key seats in the house are the observer booths from which customers can see the planes taking off and landing and start their journey in true style. The main feature at the entrance is the communal table, shaped as a propeller, a subtle reference to airplanes and travel in general.


The White Company branding and packaging design by Aloof
The 'herbal range' represents their most confident collection to date. Graph...
CSquared flagship store by Aidan Bennetts Design, Cape Town - South Africa
Designed by Aidan Bennetts Design as a flagship store for popular South Afri...
Leroy Merlin Store by Dalziel & Pow, Le Havre - France
We’ve created a brand new concept for French retailer Leroy Merlin, offering...
Dulux Heritage packaging concept by Thnadech Kummontol
True to the meaning of the word "heritage", this design borrows fr...

Leave a Reply

Your email address will not be published. Required fields are marked *