VENICE ARCHITECTURE BIENNALE 2014! Israeli Pavilion

June 11th, 2014 by retail design blog

The Urburb presents a reflection upon 100 years of modernist development in Israel. The Urburb is a neologism which refers to the contemporary mesh of urban and suburban sprawl – a fragmented mosaic composed of the early twentieth century garden-city, agrarian settlements, mid-century social housing, and the generic residential typologies of the past two decades. This hybrid manifests the conflicting demands of the modernist machine functioning in the old-new land: to create small egalitarian communities while accommodating a large and diverse population; to
spread throughout the country while converging and closing-in, and to reconnect to the land yet to do so via a top-down planning system that treats the surface as a clean slate.

In order to explore these dynamics, curators Ori Scialom, Dr. Roy Brand, Keren Yeala-Golan and Associate Curator Edith Kofsky transform the Israeli pavilion into a modernist construction site, filled with four large sand-printers, which automatically sketch the story of one hundred years of modernist planning in Israel, shifting in scale from national plans to those of single buildings. The printers are accompanied by a large-scale video and sound piece by Daniel Kiczales that plays the Urburb patterns as a music box.

The printers present a multiplicity of scenarios dealing with themes like over-planning, pattern language, and the dynamics of printing and erasing. In the endlessly expanding Urburb environment, new residential communities continue to pop up, separated by large expanses of open land – locked in, dislocated and separated from the urban grid. The complete sequence takes days to repeat.

Regardless, no matter when you enter, the impression left is remarkably consistent; it conveys the experience of living within a modernist machine, under the signs of automation and the promise of utopian redemption. As quickly as the various schemes are etched into the sand, so are they wiped away, emphasizing how these generic pattern-oriented plans are “printed” from above according to changing ideologies and evolving master plans.

In keeping with the curator’s experiential approach, the theoretical research is not presented on the walls of the space, but rather through a multi-disciplinary book titled ‘The Urburb’, published by Sternthal Books.

The book exists as both a printed edition and a digital E-Book, and presents visual and theoretical research alongside philosophical and cultural texts by many of Israel’s most prolific writers, including Amos Oz, Julia Fermentto, Eyal Sagui Bizawe, Zvi Efrat, Tamar Berger, Eshkol Nevo, and Shimon Adaf. The edition also details the evolution of the various building typologies that make up the Israeli built environment, exposing the sociological implications of these transformations.

The Urburb is more than an architectural phenomenon, it is a state of mind and a form of life. Today, in the wake of one hundred years of modernism, it is time to explore its dynamics and understand the life it has fostered. Swinging between two parallel vectors—repetitive actions and fixed notions—the Urburb is the result of a particular modernist trajectory leading from an early emphasis on simplicity, compactness and equality to the inflated and homogenous neo-liberal formations of today.













http://www.theurburb.com

Louis Vuitton windows 2014 Spring, Budapest
Louis Vuitton windows 2014 Spring, Budapest
Light + Building 2014 Frankfurt – Kreon
Kreon is a global organisation producing architectural lighting products and...
Soft Luxury for Endutex stand at C!print 2014 by Egue y Seta, Madrid - Spain
Soft Luxury for Endutex stand at C!print 2014 by Egue y Seta, Madrid - Spain
Barco grill & wine bar by Ample Studio, Novorossiysk - Russia
Barco — creative grill & wine bar opened in December 2014 on the Black S...

Leave a Reply