LEE window campaign by frank agterberg/bca

June 17th, 2014 by retail design blog

After successfully kicking off Lee’s 125th anniversary campaign featuring a set of exposition boxes, frank agterberg/bca was commissioned to roll out the next window campaign for the Kansas denim brand loved by urban cowboys, workers and contemporary creators.

The set-up consists of three backdrop banners featuring the different fit silhouettes, Skinny, Tapered & Straight. The full-colour print on black-backed canvas gives the window the qualitative and durable look Henry David Lee always pursued. In front of them, three pairs of jeans are on display, their silhouettes corresponding with the ones on the banners behind them.

Presented in front-facing position, they also show colour and finish options. With metal hooks, the jeans are attached to a metal rod that is suspended from the ceiling by leather belts, a construction that enables a variable display height. Implemented all across Europe, our window design proved to be flexfit for every individual LEE retail store.

Photography by Franky Claeys

Bread & Butter Berlin 2012 – ZACHARIA ANGEL
Bread & Butter Berlin 2012 – ZACHARIA ANGEL
Raoul Windows, Jakarta - Indonesia
Raoul Windows, Jakarta - Indonesia
The Assembly Store & The Assembly Ground Café by Bravo Company, Singapore
The Assembly is a multi-label lifestyle store targeted at men’s fashion.
FC Barcelona 2017/18 Jersey - Premium Edition packaging by Oxigen
Both the functional design of the pack and its choice at the level of finish...

Leave a Reply

Your email address will not be published. Required fields are marked *