draftsman 01.scale wristwatch series by Nendo

June 26th, 2014 by retail design blog

A wristwatch series, inspired by the drafting instruments draftsmen use to prepare precise plans and drawings. The first watch, scale, borrows the layout of a calibrated ruler. The scale marks are printed directly on the crystal rather than on the face to emphasise the link to gradations. We hoped our design would function like a tool to help wearers measure time as they would measure length.

Designed by Nendo
Photos by Akihiro Yoshida

http://www.nendo.jp

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