Puma Tricks World Cup special packaging by Everyone Associates

July 1st, 2014 by retail design blog

The battle to stand out on the World Cup pitch this summer is fierce. Puma set out to make a statement on pitch by being the first brand to have their players wearing mismatched boots. To launch the Puma World Cup 2014 Tricks Collection, we were asked to create limited edition presentation cases for each of their star players. The Tricks collection will be worn by Puma players at the World Cup in Brazil including Mario Balotelli, Cesc Fàbregas, Sergio Agüero, Marco Reus and Yaya Touré.

To reflect the unique appearance of the boots and the energy of Brazil, we created a vibrant hinged box that splits open vertically to present the Pink and Blue boots. Using a combination of contrasting matt and gloss print finishes, the personalised outer sleeve slides off to reveal the boots, jewel-like against a graphic background featuring the names and coordinates of the 12 World Cup Stadiums.

Designed by Everyone Associates

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