Tossed packaging by Richard Brownlie-Marshall

July 2nd, 2014 by retail design blog

London’s healthy eating chain, Tossed, has served up a fresh packaging design with the unique Tossed voice. The brand is much-loved all across London for it’s innovative food and humorous take on healthy, so it was time for it’s packaging to reflect this too.

Designed by Richard Brownlie-Marshall, the goal was to create a range of packaging with personality. Each item of encorporates a one-liner, which adds a moment of joy on the shelf and equally a talking point when you return to your desk. Richard says “I love the idea of an office worker delivering a coffee back to their boss with the words “hot stuff coming through” emblazoned on it.” The designs take Tossed elements seen in their store interiors, such as their signposts and grass, but streamlining them to outlines for a more contemporary take.

The packaging really talks to guests of the retailer, delivering humour and key brand information in an easier to digest manner. “People visit Tossed because they love the food, store design and great atmosphere – and now the packaging is in-line with that.”




JJ Royal packing by Isabela Rodrigues
JJ Royal packing by Isabela Rodrigues.
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