ESTADO PURO & SUBLIMOTION at Hard Rock Hotel Ibiza by estudiHac, Ibiza – Spain

July 4th, 2014 by retail design blog

Paco Roncero, renowned chef from Madrid with two Michelin stars and three suns in the Repsol Guide, has opened ESTADO PURO and SUBLIMOTION in Ibiza, one of the culinary offerings of the new Hard Rock Hotel Ibiza. It is the first Hard Rock Hotel in Europe of 5 stars with the highest occupancy of the island.

The design study, estudiHac, has designed ESTADO PURO gastrobar, a local with a capacity of 300 people and two types of environments: one of them to enjoy Spanish tapas and another one more casual. estudiHac has created these environments playing with pure materials. Natural travertine, exquisite creation of textures based on the octagon, the carefully furniture selected and special works tailor-made oak and teak. All this brings a fresh and elegant look to this new ESTADO PURO.

Touches of the legendary brand Hard Rock are not missing inside the local. estudiHac has created the known as Ham-rock corner, where it has designed a large neon ham that remember to the famous Hard Rock guitars, just next to the big podium for the go-go/master ham and a large sculpture of a red chicken, ‘the chicken-teacher’, which shows the ‘neo-cañís’ phrases. All of these popular phrases are throughout the restaurant. In the middle of the restaurant it has created a huge palm coated of Spanish combs, main logo of ESTADO PURO.

For the outdoor terrace estudiHac has sought inspiration in the work that Paco Roncero has done in the field of olive oil and textures, creating a great space chaired by four large olive trees, the olive oil origin.

Inside SUBLIMOTION, the other new restaurant of Paco Roncero, there is a gastrosensorial show, where the culinary art and technological innovation come together to create a complete emotional experience, unprecedented so far. estudiHac has collaborated with the design of the access areas to the famous Magic Box, creating different environments which transport to 12 guests every night to a misplaced freight warehouse, an old truck and a space dedicated to water to finally get to the main room for dinner. After enjoying this great experience culinary, the guests go to the lounge terrace, designed by estudiHac “following the essence that characterizes this amazing restaurant”, explains the creative director of estudiHac, José Manuel Ferrero.

To estudiHac has been a pleasure to work with Hard Rock Hotel Ibiza and Paco Roncero, a leader in cutting-edge cuisine, in a project so personal and international. The design study from Valencia wanted to make a ‘bespoke’ design, according to the philosophy that uses for all its projects.



























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