Argolite exhibition stand at Swissbau 2014 fair by Dobas, Basel – Switzerland

July 11th, 2014 by retail design blog

Dobas AG realized this open, yet disclosed exhibition stand for Argolite AG, a leading manufacturer of high pressure laminates. This impressive booth was launched at the biggest Swiss building trade show Swissbau and covered a surface of 220m2. Dobas objection was to exclusively use high pressure laminate materials and to show the laminates without its structural backing, why a 2D organic booth shape was chosen. This allowed to show the HPL novelties in an uncommon manor.

To enhance the new decors and surface treatments of the collection on show the booth was kept in all white, the exhibits were shown in the original maximum production size. The open and disclosed concept intrigued visitors to step into the booth and to explore the novelties. The footprint of the booth reminds of a snail shell, inspiring to meander through the stand. For the past four Argolite auditions at the Swissbau Dobas AG has created yet another impressive stand that present high pressure laminate in a unique manor, attracting Architects and HPL processors.

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