“The Beauty of the Machine” exhibition by VOL2 Design, Barcelona – Spain

July 16th, 2014 by retail design blog

The project is the exhibition “The Beauty of the machine, industrial photography of Ramon de Baños” organized by Museo del Gas de la Fundación Gas Natural Fenosa, in which more than 50 works of filmmaker and photographer Ramon de Baños made ​​to mid-twentieth century are exposed. The design is based on two fundamental aspects in the photographic composition and acquire a special importance in the work of Ramón de Baños: Perspective and light.

The perspective materializes itself with vanishing lines that geometrizes the space. The light is represented by the shadow it produces. The elements acquire a bare minimum presence to keep the space clean. The idea of ​​volume is diluted in a sort of technical drawing and the mass is represented only by the shadow that would be if the complete volume was there.

Photography by Dani Rovira
Designed by VOL2 Design

















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