Lee Broom has collaborated with high street retailer Coast to design their first flagship store on London’s Oxford Street, which opened on 28 June 2012. Broom, who previously worked with Vivienne Westwood, was appointed at a pivotal and exciting time in the creative development of the brand. He has created a fresh new concept whilst capturing the essence of Coast, enabling shoppers to admire and browse collections in a classic, elegant and unrushed environment. In designing every aspect of the 1milion pound, 6000 square foot flagship store, Broom draws on his signature style of creating spaces with a sense of drama and escapism.
Customers enter the store through two large illuminated frames, which then guide the shopper down an impressive lit marble staircase. The space is dominated by oversized mirrored panels which frame the collections and illuminate the space creating a sense of grandeur. Broom’s concept is sophisticated and modern, whilst giving a nod to traditional architecture. The layout complements Coast’s bold and colourful designs, as well as provides an interactive space which inspires and engages whilst offering customers room to relax and browse at their leisure.