Dolce & Gabbana store, Milan – Italy

July 22nd, 2014 by retail design blog

Dolce & Gabbana sartoria store opening. The innate peacock mentality of italian males not only sustains a large part of the italian fashion industry, but has also inspired a style-conscious demographic across the planet. Dolce & Gabbana has emphasized its leading position in high-end men’s fashion by expanding its lavish boutique on Milan’s Corso Venezia 13 with an atelier – the brand’s very first – for bespoke men’s clothes. Located right next door in the same 16th-century neo-classical palazzo, the new store features a regal setting that does justice to the building. The atelier opens onto a typical milanese courtyard that was once the home of several artisan shops and which now is embellished with a genuine sicilian garden. Divided into various rooms, meticulous attention has been given to the design and decoration.

Floors are an alternation of no less than five different types of marble with parquet floors in typical 19th-century fashion and various design pieces chosen for their uniqueness furnish each room. Highlights are the one-of-a-kind bookcase by giò ponti, originally designed for a hotel in st.-tropez, a table by ignazio gardella, and a majestic palmengrten chandelier with 140 light bulbs arranged in a radical pattern reminiscent of the palms in the outdoor garden. Dolce & Gabbana’s new atelier is home to talented expert tailors who work in these rooms and are more than able to meet the requirements of the discerning male customer.

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