Zywiec mobile pop-up bar by Horeca Events, Poland

July 23rd, 2014 by retail design blog

Mobile bar zone designed specifically for the Zywiec brand, one of the leading beer brands in Poland. As the construction was used sea container permanently connected to the truck. This pop-up system allowed to spread up zone to 90 m2. The interior maintained in white to bring out the colors of brand logos and its details. Premium materials and additional equipment made this space convenient and useful.

Consumer led by wide stairways to the three bars where could tast diffrent beer flavors, called Biale, Marcowe and Bock. Mobile pop-up zone traveled throughout the Poland, from one music or student festival to the next. Mobility and modularity of the zone allowed easily adapt it to another formula which has been used at the one of the main polish music festivals – Opener Festival in july 2014.

Designed by Horeca Events

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