Leica M-P Typ 240 camera

August 26th, 2014 by retail design blog

Leica unveils the next generation of its professional rangefinder cameras with the introduction of the brand new M-P Typ 240. Based on the original Leica M, the new M-P boasts a bevy of upgrades and technical advantages for photography pros, including an expanded buffer memory of 2GB and a frame selection lever–with which bright-line frames for six different focal lengths can be projected into the viewfinder to simulate subject framing, thus providing greater creative freedom and negating the need to change lenses to assess suitable subject framing.

The new design also includes a scratch-resistant, anti-reflective-coated sapphire crystal cover for its LCD monitor while the classic red Leica logo has been omitted from the front of the camera to give it an unobtrusive aesthetic. Instead, the top plate of the camera is engraved with subtle Leica script.

http://hypebeast.com/2014/8/leica-unveils-the-m-p-typ-240

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