Lanvin store, Jakarta – Indonesia

August 27th, 2014 by retail design blog

Indonesia’s economic rise not only has spawned an expanded lifestyle infrastructure and a steady influx of new foreign brands in the country’s capital Jakarta, but also inspired many of those already present to revamp their existing boutiques. Lanvin has recently updated its store at Plaza Indonesia – one of the city’s leading luxury malls – according to the brand’s latest retail aesthetic guidelines.

A sleek-chic façade dipped in a black hue gives an elegant appeal to the boutique, balanced by fun and creative window displays that capture Lanvin’s frivolous essence and aim to catch the eyes of passers-by. Wooden parquet flooring and neutral walls form background for the contrasting art déco furniture. Dark bronze and glass cabinets add a modern touch, and display a range of accessories.

Presented on contrasting dark oak shelves is a selection of shoes, luxury leather goods and some more accessories. The renewed Lanvin boutique carries both the Alber Elbaz-designed women’s apparel and accessories collection, as well as the men’s apparel and accessories collection concocted by Lucas Ossendrijver. The opening party was held at the store, where a festively decorated french bistro-style annex was set up. The Jakarta happy few from rubbed shoulders with Lanvin dignitaries who had flown in from Paris, and together they later viewed a specially staged fashion show of the luxury brand’s A/W 2013 collection elsewhere in the mall.

http://superfuture.com/supernews/jakarta-lanvin-store-renewal

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