Kingdom and Sparrow were asked by the Rebel Brewing Company to design a new beer brand and ad campaign for their latest creation Surfbum IPA, a summer session beer to take on the competitive cornish ale market and appeal to the influx of holidaymakers as well as the local population.

The design focuses on Cornish surf, cold, refreshing and social. We wanted Surfbum IPA to sit comfortably amongst the current classic range but also confidently stand alone as its own brand. Kingdom & Sparrow took care of everything from the design concepts and Illustration to product photography.

Design by Kingdom and Sparrow

http://www.kingdomandsparrow.co.uk/portfolio/surfbum-ipa-label-design-ad-campaign-photography/