Valentto branding by Anagrama

September 11th, 2014 by retail design blog

Valentto is Olivarera Italo-Mexicana’s virgin olive oil brand destined for industrial kitchen and restaurant use. Its industrial employment inspired the brand’s packaging container, which is reminiscent of an old-school automobile oil canister. To counteract Valentto’s tendency to lean too much towards an industrial outlook, we added beautiful Italian landscapes as backgrounds to the brand.

The Italian country scenery not only serves to balance out the industrial coldness this brand would otherwise have, it also gives it a natural warmth, an air of family and tradition. The logotype fits snuggly in a diamond giving it a tight and symmetrical feeling. Hot-pressed gold foil and uncoated unbleached paper speaks for the brand’s high quality, cold-pressed, all natural extra virgin olive oil.

Design by Anagrama

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