Heineken Pop-Up City Lounge at London Design Festival, London – UK

September 22nd, 2014 by retail design blog

The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design Exploration’ series and was created by twenty young designers from across the globe, crafted in response to suggestions of what the ultimate lounge bar should be from tens of thousands of consumers, who shared inspirational images on Instagram.

Hidden behind the industrial, corrugated iron shell of two forty-foot shipping containers, the ‘Pop-Up City Lounge’ is an intriguing space full of cutting-edge design features created to optimise the nightlife experience. The lounge is a product of the brand’s commitment to exploring social design, a concept that premieres this week in London before embarking on a tour of global nightlife hotspots.

Featuring intricate ‘conversation cocoons’ designed by Victor Hugo Jimenez, delicately blended beer ‘hoptails’, and drinks served in trays constructed from ice, the Lounge shows how cutting-edge design features can improve our nightlife experience.


http://www.contemporist.com/2014/09/19/heineken-opens-pop-up-city-lounge-at-london-design-festival/

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