Bread & Butter Berlin 2014 Summer – FILA, le coq sportif, Pantofola d’Oro

September 27th, 2014 by retail design blog

FILA is one of the world’s oldest and biggest sports brands. It was brought to life in 1911 in Biella, Italy by the Fila brothers. The brand was originally an underwear manufacturer and launched its first sports collection in 1973. The iconic F-box logo (the rounded F in a square box) and The Flag – the streamlined FILA trademark – represent the rich history. Performance in style. Change the game mentality. FILA is currently enjoying a resurgence with a footwear and other collections that hark back to its illustrious roots. Craftsmanship and cutting-edge design are blended with a vibrant, laidback style. This rich sports history forms the backdrop for a contemporary and distinctive sneaker collection with a vintage touch.

Born in the late 19th century, French brand le coq sportif founder Emile Camuset was passionate about sports, especially track and field, cycling and football. The iconic retro brand has a perfect mix of accessibility and elegance, in combination with a great heritage leading to authentic and inventive stories in the field of sports and lifestyle. A rich history creates inspiration for the future. The French label’s surprising collections are a blend of nostalgic elements and fashion-forward design. Le coq sportif unites tradition with a daring edge; distinctive, elegant and just a little retro.

Pantofola d’Oro is Italian design in its purest form. Pantofola d’Oro acquired its iconic status in the 1950s when Emidio Lazzarini took over his father’s business and focussed fully on producing football boots. Today, the design process continues to radiate craftsmanship, quality and comfort, yet at the same time Pantofola d’Oro has developed into a trend-setting and fashion-forward lifestyle brand. Pantofola d’Oro is synonymous with characteristic Italian style; authentic, distinct and trendsetting. The football roots of the brand form the basis for a sophisticated sneaker collection that stands out through the use of strong colours and the exciting combinations of materials. Pantofola d’Oro is edgy, provocative and young – the golden slipper keeps scoring!

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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