Bread & Butter Berlin 2014 Summer – Goodyear

September 30th, 2014 by retail design blog

The Goodyear Tire & Rubber Company was founded in 1898 when 38-year-old Frank Seiberling bought an abandoned strawboard factory on the banks of the Little Cuyahoga River in Akron, Ohio. The Goodyear Tire & Rubber Company was named in honour of Charles Goodyear, who discovered the rubber vulcanization process in 1839.

Goodyear’s fashion collection explores the brand’s past through retro typography and imagery. From the evocative Goodyear blimp, to varsity style lettering and distressed logos of times gone by, the brand’s colourful story is played out across the collection evoking a sense of Americana, a hint at the industry and effort that has underpinned Goodyear’s development. Using new techniques and vintage finishes, the collection continues to develop and is now celebrated as much for its attention to detail and clean design as its unmistakable, rich heritage.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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