EMP Museum’s Can’t Look Away: the Lure of Horror Film, designed by Curious Beast, Seattle

October 8th, 2014 by retail design blog

As with the horror films it celebrates, the design of this exhibit invites one to find beauty and humor in horror. Throughout the design treatment are manifestations of the duality of human nature, a theme fundamental to horror. The core of the exhibit is the Thicket, an eerily lit film-viewing environment symbolic of the metaphysical realm. With perforations through which to see activity and light, this experiential space provides a sense of immersion along with sound separation.

Designed to look like “evil containment systems”, eerily lighted casework includes an integrated light level management system and details that allow collections staff to easily access and swap out artifacts. Oversized hobbyist model kit sculptures suggest classic horror memes while honoring the work of horror film directors invited to co-curate the exhibit. Suspended sculptures are made from hundreds of copies of a Halloween mask modeled on the mask worn by Anthony Hopkins in Silence of the Lambs.

Designed by Curious Beast
Photography by Lara Swimmer

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