Levi’s packaging by Andy Nipon

October 13th, 2014 by retail design blog

To launch Levi’s Basics, the brand’s new line of men’s socks, t-shirts and underwear, Mad Projects (the licensee behind the brand) knew they had to think outside of the traditional 3-pack of briefs. With a product that stands out for its traditional denim elements, they wanted a package that was both aesthetically pleasing and functional. Each package of the 3 Series line is designed to be a keepsake, a memento and used for more than just holding boxers on store shelves. The 200 series box is designed as a working match strike. The 300 series is a resealable Tyvek bag, perfect for keeping coffee grounds fresh. And the 400 series is made of authentic wood paneling.

Design by Andy Nipon

http://www.packagingoftheworld.com/2014/10/levis-basics.html

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