Kleinerdrei indoor playground by Parat, Hamburg – Germany

October 17th, 2014 by retail design blog

The concept of ‘kleinerdrei’ – means: less than three – in Hamburg offers everything for people under three years: a shop, a midwifery practice and a course room. Thomas Huth (PARAT): “The challenge was to visualise and strengthen the idea of

Thomas Huth: “It’s smashing to see that the kids are using the playground by intuition. And their parents are relaxed to have a look at the products.” The upper level is for the adults. A system of stackable plywood boxes allows a flexible product presentation on top of the yellow base. The boxes have different features such as shelves, hanging rails or a perforated rear wall. The displays of the store follows the same idea. At a height of 90 cm the material changes: the birch plywood with a yellow translucent surface becomes untreated and offers space for products.

The central shelf with the logo (behind the cash desk) replaces a ceiling-high wall to create a more open space. The patients and course participants pass through the shops wall unit into that area, which serves as a waiting area and fitting room. The room divider is used at both sides. Towards the shop it displays products and to a central hallway it offers seating and coat racks. The practice and the course room contrast to the shop with a yellow flooring.

Photography : mfruscella & dmanduzio
Interior Design: Thomas Huth / PARAT

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