Dunhill Special Reserve packaging by Webb deVlam

November 14th, 2014 by retail design blog

Dunhill Special Reserve is a luxury tobacco proposition aiming to enhance the brands prestigious credentials by encoding signals of authenticity and excellence. Combined with the brands genuine tobacco heritage and expert master blender this is the ultimate offering in an elevated tobacco experience. The brief asked us to convey prestige and quality codes through format and materials so the design uses a PU leather substrate with a satin lacquer finish to evoke a feel in the hand of a crafted, luxury item.

The foil badges on the 20 pack have been created as solid metallic badges with each of the distinctive variant patterns etched into the surface. A global map has been debossed into the lid surface with signifiers of the location the tobacco is grown and London as the epicenter of the brand. Lifting the lid reveals a single pack of each variant sunk into the top layer tray. When the tray is lifted out it reveals two rows of the remaining packs below. Each of these are sat into individual recesses and when the pack is removed you discover the topographical spot UV varnish pattern underneath. – See more at: http://www.packagingoftheworld.com/2014/11/dunhill-special-reserve-global-travel.html#sthash.T1Z2A8b5.dpuf

Design by Webb deVlam

http://www.packagingoftheworld.com/2014/11/dunhill-special-reserve-global-travel.html

Van Gils 65th Anniversary packaging by frank agterberg/bca
The white box with contrasting high-gloss embossing, is elegantly closed wit...
Chloe windows 2013 Spring, Paris
Chloe windows 2013 Spring, Paris
Bureau Oberhaeuser Calendar for 2014
The Bureau Oberhaeuser Calendar for 2014 deals with the ongoing climate chan...
Filling Pieces Instore Presentation by Flip Ziedses Des Plantes at De Bijenkorf ...
Filling Pieces footwear asked the Dutch designerFlip Ziedses Des Plantes to ...

Leave a Reply

Your email address will not be published. Required fields are marked *