Wooden Extruded by GLADC studio

November 18th, 2014 by retail design blog

GLADC studio constantly experiment with promising materials in unexpected applications. We attempt to show the possibilities of how bare material patterns can be presented upon spatial illusion. We try to confuse audience that wooden pattern being suspended in the air and break the preconception of its’ nature. We first laser cut the pattern into bit and piece, and reform its’ picture as a whole by a clear screen in between. Think minimal!

We cut out the unnecessary space which giving a new perception to an object’s original value. Currently they are featuring for jewellery display props at LaneCrawford – a life style department store in Hong Kong. Where every bit of the extruded wood pattern is perfectly act as hook for hanging merchandise as shown.

Photography: Li Sheung Him
Design by GLADC studio

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