Haraszthy Vineyards packaging by Abstrct Group

November 24th, 2014 by retail design blog

Abstrct Group developed the new packaging design for Haraszthy Vineyards. The ambitious, innovative and experimenting Argentin Hungarian winemaker assigned Abstrct with the task of reinventing their brand and product portfolio. To complement the high quality of the wines, the Haraszthy Vallejo Vineyard needed a packaging that also reflected the values and character of their products. Each of these labels feature interesting typographic elements inspired by the periodic table.

A simple geometric form on each different label acts as an identifier in the series. From the elegant typography, through the paper treatments every individual element has been carefully considered and crafted to convey the wine’s and the terroir’s unique personality.

Design by Abstrct Group


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