IO Chair by FIDI, Florence – Italy

November 24th, 2014 by retail design blog

Daydreaming, reading or relaxing in a cozy chair is a traditional part of life. The latest chair design, developed at the Florence Institute of Design International (FIDI), encourages its owners to indulge in this personal time. The chair’s smooth, rounded corners give the chair a comfortable feel while the two-toned wood adds warmth, thus welcoming the transcendence that one might experience when reflecting in its seat. Yet, the heavy proportions convey a sense of purpose and identity, grounding the individual in the material present.



“It is a chair for spending time with yourself, disconnecting and reconnecting” says designer, Juan Ochoa. The design’s name, IO Chair, draws upon the word “Io” which means “I” in Italian and underlines the intended individual experience to be found in the piece.



Chair Provides Space For Introspection. Each owner is meant to have the opportunity to develop a creative connection with the IO Chair. In the six-step assembly of the chair, one sees and feels its creation. Made from bent plywood and flat panels, it is easily assembled with just nine bolts. “The self-assembly system allows you to take part in the process of the construction of the chair. When you put the chair together, you create a deeper connection and ownership to your chair,” explains its designer. In spite of the self-assembly process, most often associated with mass-production, the piece maintains its artistic integrity. Adding another layer of signature identity, the chair will be crafted by an artisanal Tuscan fabricator.



The innovative design was conceived by Juan Ochoa, a young Colombian, who studied architecture in Colombia before enrolling to FIDI’s Master of Furniture Design program where he studied under prof. Arch. Leonardo Rossano. Ochoa graduated from FIDI in May of 2014 and is currently designing and living in New York City. The IO Chair will be produced as a limited edition release by Wood Arredamenti Fiorentini s.n.c.














Mariage haute couture by Vergalli Design & Furniture, Bergamo - Italy
Mariage haute couture store by Vergalli Design & Furniture, Bergamo - It...
D’Hauteville Concrete Chair by Julie Legros & Henri Lavallard Boget
Naked Simplicity With the D’Hauteville Concrete Chair
The Cloud by Studio Fuksas, Rome - Italy
The "Theca" is the stunning outershell and façade of the convent...
Benetton Pop up cubes, Milan - Italy / Cannes - France
The Benetton Pop Up Cube have proven great potentiality to bring awareness t...

Leave a Reply

Your email address will not be published. Required fields are marked *