TAILOR CORNER store by GENEROUS, Paris – France

December 2nd, 2014 by retail design blog

After opening its first store upon launch in 2012, Tailor Corner followed Jean-Baptiste Coissac and his team to conceive the new concept. A new concept, reflecting a premium product range, carried by a global architectural mission linked with graphic creations applied to the Brand, the clarification of the offer and the dramatization of the tools and the technology gathered around connected touch tables. The table 2.0 combines traditional tailor tools (thimbles, threads, scissors, etc.) and touch pads used to create Tailor Corner suits. The fabric boards clarify the global offer and sort suits and shirts by price range. The exploration of each range can be deepened with branded fabric binders and lengths of fabrics to make perfects color and texture choices.

The Club et its dressing rooms highlight the premium and ceremonial ranges and display men fashion magazines to consult comfortably seated if inspiration runs dry. Around the large three-part mirror, the measurement takes place following the traditional rituals of the tailor. Inspired by luxury codes, the materials united create a welcoming and muted atmosphere : fine wood furniture, brushed aluminum details, contemporary waxed concrete floor, thick carpeting for the dressing rooms, dark hues…

A new score of expression through graphic creation in store and online : a dandy with a top hat riding a Segway, connected to touch pads… A new score of expression through graphic creation in store and online : a dandy with a top hat riding a Segway, connected to touch pads…In order to allow Tailor Corner to grow and to be developed through franchises in France and abroad, the concept has been created with high adaptability. It can be deployed in every sizes from 25 to 65 m2.

Design by GENEROUS

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