The starting point was a simple triangular shape that mirrored details within our Joseph RTW collection and how we then translated this into a festive reference. This shape will be repeated through our various window environments and will scale up or down dependant on the size of store. The triangular shape will be realised in a mix of mediums to create depth of layers, such as a glitter vinyl applied directly to the glass & then both illuminated shapes and free-standing 3d white card pyramids which are anchored to 2 hand carved cave like foam structures which look like they were made of ice and snow, this is then enhanced with a strong element of texture and light.